Our Story
Mental wellness
for the moments
that matter most.
We Make It Matter is a 501(c)(3) nonprofit on a mission to make mental wellness tools free, private, and accessible to everyone — no subscriptions, no ads, no data selling. Ever.
The Story Behind WMIM
For years, I was the hardworking professional juggling multiple roles at once. Climbing the ladder, building a company, raising a growing family. The days kept getting longer and the nights kept getting shorter. Sleepless nights, extra-long hours, and somewhere in all of it, I stopped noticing how depleted I had become. I told myself it was just what the work required.
Then came the news that my father, Hirday, had been diagnosed with Alzheimer's. His name means "heart" in Hindi — and he lived like it, giving his to everyone around him.
My dad was the most capable person I knew. A hardworking, accomplished man who took care of everything and everyone, but rarely his own needs. And now I was watching him deteriorate, one day at a time. Nothing we tried seemed to help. Some days I could almost see his memory slipping through his own hands.
And still, he fights. Every single day, he fights — and my mother, my brothers, and I fight right alongside him. This illness doesn't test one person. It tests everyone who loves them.
That fight is why We Make It Matter exists. Watching my father taught me how precious the mind is, and how easily we pour ourselves into everyone else while neglecting the one person we shouldn't: ourselves. It taught me how much we need to shield and protect our own wellbeing, and each other's, before we are running on empty.
The help that existed was expensive, clinical, or locked behind paywalls built for people who already had the time, money, and words to ask for it. What didn't exist was something simple, private, and free — something that met you exactly where you were, no judgment.
So I built it. Not as a startup chasing growth, but as a 501(c)(3) nonprofit, with one promise: that no one's ability to care for their mental health would ever depend on what they could afford. Because burnout isn't a personal failing. It's what happens when we carry too much for too long — and no one should have to carry it alone.
— Neetu Razdan, Founder
The founder
I built the thing I couldn’t find.
For much of my life, I was the person who could handle it.
I built a career in large corporations, led teams, became a founder, raised a family, and spent years being the person others could count on. I answered the call, solved the problem, carried the responsibility, and kept moving.
Like so many capable people, I became very good at holding everything together.
What I wasn’t as good at was asking myself what it was costing me.
Over time, I began to see the same pattern around me—in people I loved, in colleagues and leaders, and eventually, in myself. We were functioning, achieving, providing, and showing up. But too often, we were doing it while exhausted, disconnected, lonely, or quietly struggling.
Then I watched my father, Hirday, lose his memory to Alzheimer’s after a lifetime of taking care of everyone but himself.
He never once said he was tired.
His story made something painfully clear to me: we had become far too good at celebrating resilience while rarely asking what happens when people are never given permission to say, “I’m tired. I need help. I don’t know how to do this anymore.”
That realization became part of the reason I created We Make It Matter.
WMIM isn’t something I researched, identified as a gap, and decided would make a worthwhile cause. It is rooted in something I lived—something my family lived, something I watched people around me live, and something I continue to navigate myself.
That matters to me.
Because I don’t want WMIM to be another organization telling people how they should live, cope, or be well. I want it to be a space where we can be honest about what we are carrying, reconnect with ourselves and each other, and understand that asking for support isn’t weakness. It is human.
Today, I lead WMIM with a growing community of people who believe that well-being isn’t something we should have to earn after we’ve achieved everything else.
And I am still, by my own admission, learning to take my own advice.
Perhaps that’s the most honest place to begin.
Neetu Razdan
Founder & Chief Executive Officer
Our Mission
To empower individuals and communities to prioritize mental wellness through tools that are free, private, and built with care.
We believe that when people understand their emotional patterns, name what they are feeling, and build small daily habits, something quietly powerful happens. They show up differently — for themselves and for the people around them.
What Guides Us
Our values are in every decision we make.
Our Impact
Small team. Real reach.
Real People. Real Stories.
What our community is saying.
I never thought I would be someone who journals, but this app made it feel safe. There is no pressure, no audience. It has helped me spot patterns I never noticed before.
Finding a free, private space to track how I am feeling has been life-changing. I love that it does not try to sell me something. It just helps.
Where We Work
Global team, local care.
Our team spans two continents, combining Silicon Valley perspective with South Asian sensibility to build something that truly works for a global audience.
Join Us
Start showing up for yourself.
Download the WMIM app free on iOS and Android. No email required, no credit card, no catch.